Wishlists update ready

12 March 2024, 9:00

Wishlists allow your customers to save items they like but may not be ready to purchase immediately. These virtual shopping carts offer several benefits for both consumers and retailers alike.

One of the primary advantages of using a wishlist is its convenience factor. With a wishlist, your customers can quickly add desired products to their collection and revisit them later when they are ready to make a purchase decision.

You can find this new feature at Marketing > Wishlist.

Wishlist management Documentation

Marketing opportunities

For you as a retailer wishlists present valuable marketing opportunities. You can tailor promotional campaigns, offering targeted discounts and special offers to encourage conversions from wishlist items to actual purchases.

The wishlist feature encourages repeat visits to the webshop, fostering long-term relationships with your customers. As customers continue to update and refine their wishlists over time, they remain engaged even if they do not make immediate purchases. This ongoing interaction increases the likelihood of future sales and boosts overall customer loyalty.

Mobile friendly

Wishlists are mobile friendly: this functionality works cross multiple platforms, including smartphones and tablets. It ensures that your customers can conveniently manage their saved items regardless of where they are or what device they prefer to use.

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